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#JoyOfWarmth

The Quaker® brand has been warming Canadian families with hot oatmeal since 1902. However, when winter comes, being warm on the inside isn’t enough. For Canadian families in-need, warm winter clothing often comes second to providing the basics. This year, we want to help Canadian families in-need feel the #JoyOfWarmth by providing their children with winter coats to help stay warm during our cold Canadian winter.

Warm Welcome Product Warm Welcome Product

#JoyOfWarmth

The Quaker® brand has been warming Canadian families with hot oatmeal since 1902. However, when winter comes, being warm on the inside isn’t enough. For Canadian families in-need, warm winter clothing often comes second to providing the basics. This year, we want to help Canadian families in-need feel the #JoyOfWarmth by providing their children with winter coats to help stay warm during our cold Canadian winter.

Warm Welcome Base Warm Welcome Base

#JoyOfWarmth

The Quaker® brand has been warming Canadian families with hot oatmeal since 1902. However, when winter comes, being warm on the inside isn’t enough. For Canadian families in-need, warm winter clothing often comes second to providing the basics. This year, we want to help Canadian families in-need feel the #JoyOfWarmth by providing their children with winter coats to help stay warm during our cold Canadian winter.

Quaker #JoyOfWarmth

For one in five Canadian families, proper winter clothing has been a luxury they can’t afford1.

When children don’t have warm winter coats they can’t enjoy outdoor winter activities and there is a likely a negative impact to their physical and mental health and social interactions.

According to a recent study by Quaker Canada, more than one in five Canadian parents (21%) have struggled financially themselves to ensure their child is appropriately dressed for winter2. This is why the Quaker® brand is working with Boys and Girls Clubs in Canada to provide new winter coats to children from families in-need so they can feel the #JoyOfWarmth.


Warming Stories

Warming Canadians since 1902.

  • This winter, Quaker is partnering with Boys and Girls Clubs to give winter coats to children in-need. Because at Quaker®, we believe that Canadians should feel the joy of warmth, inside and out.

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FAQs

Learn more:

We are working with The Boys and Girls Clubs of Canada who have identified families in their programs who are in need of warm winter coats.

If you're interested in learning more about how you can receive support, we encourage you to contact our other charity partner, Brands For Canada(opens a new window)*, who can help you identify local resources.

*Brands For Canada(opens a new window) is a national charity based in Toronto.

Thank you so much for your support of the #JoyOfWarmth program! Through your generous support we were also able to provide children at Boys and Girls Club locations across the country with bowls of warm oatmeal.

According to a recent study by Quaker Canada, more than one in five Canadian parents (21%) have struggled financially themselves to ensure their child is appropriately dressed for winter. This is why the Quaker® brand is working with Boys and Girls Clubs of Canada to provide new winter coats to children from families in-need so they can feel the #JoyOfWarmth.

Quaker® Oats has been preparing Canadians to face the day for generations, and warming Canadian families with hot oatmeal since 1902. However, when winter comes, being warm on the inside isn’t enough. For Canadian families in-need, warm winter clothing often comes second to providing the basics.

This year, we want to help Canadian families in-need feel the #JoyOfWarmth by providing their children with winter coats to help stay warm during our cold Canadian winter.

For One in five Canadian Families, proper winter clothing has been a luxury they can’t afford1.

When children don’t have warm winter coats they can’t enjoy outdoor winter activities and there is likely a negative impact to their physical and mental health, and social interactions.

According to a recent study by Quaker Canada, more than one in five Canadian parents (21%) have struggled financially themselves to ensure their child is appropriately dressed for winter. This is why the Quaker® brand is working with Boys and Girls Clubs of Canada to provide new winter coats to children from families in-need so they can feel the #JoyOfWarmth.

The Quaker® brand has been warming Canadian families with hot oatmeal since 1902. However, when winter comes, being warm on the inside isn’t enough. For Canadian families in-need, warm winter clothing often comes second to providing the basics.

This year, we want to help Canadian families in-need feel the #JoyOfWarmth by providing their children with winter coats to help stay warm during our cold Canadian winter.

According to a recent study by Quaker Canada, more than one in five Canadian parents (21%) have struggled financially themselves to ensure their dressed for winter. This is why the Quaker brand is working with Boys and Girls Clubs to provide new winter coats to children so they can feel the #JoyOfWarmth.

Coats will be distributed through Boys and Girls Clubs, that have an established relationship with families in-need in their communities.

For the second year in a row, the Quaker® brand is working with Brands For Canada(opens a new window)* as our charity and logistics partner, to ensure that the coats get from the from manufacturers that supply winter coats to some of the most trusted retailers across the country, into the hands of families at Boys and Girls Club locations.

*Brands For Canada(opens a new window) is a national charity based in Toronto.

For more information on Boys and Girls Clubs of Canada, or Brands for Canada, click here: https://www.bgccan.com/en/(opens a new window) https://www.brandsforcanada.com(opens a new window).

PepsiCo Foods Canada employs 5,000 Canadians who are committed to supporting the communities and neighbours where we live and operate. We strive to support Canadians in need in three ways: building strong communities, nourishing Canadians and preserving the environment. Through our annual Employee Giving Campaign, our associates have donated approximately $1 million to registered charities, with donations matched dollar-for-dollar by the global PepsiCo Foundation. Through our annual Employee Volunteer Campaign, our associates have volunteered thousands of hours with community-based charities across the country. We’re also a proud partner of Food Banks Canada, donating 7.2 million pounds of food since 2006, with an additional $50,000 in-kind donation in Fall 2018 to support Canadians in need.

1 Source: Angus Reid Institute

2 Quaker Canada Survey Methodology

From September 17th to September 18th, 2018 an online survey of 1,515 randomly selected Canadian adults (907 of whom are parents) who are Maru Voice Canada panelists was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/-2.5%, 19 times out of 20. The results have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.