About Us
Take a look through time at the moments that helped shape the Quaker® name into what it is today
1850
1850
Ferdinand Schumacher founds German Mills American Cereal Company in Akron, OH. During the same period, John Stuart established the North Star Mills Company in Canada.
1877
The Quaker brand registers the first trade‑mark for a breakfast cereal. The trade‑mark is registered with the U.S. Patent Office as "a figure of a man in Quaker branded garb." Both former owners, Henry Seymour and William Heston, claim to have selected the Quaker name as a symbol of good quality and honest value.
1881
Henry Parsons Crowell buys the bankrupt Quaker Mill in Ravenna, OH, and its most important asset – the brand name Quaker.
1882
Crowell launches the first national magazine advertising program for a breakfast cereal.
1890
The American Cereal Company runs a special all‑Quaker Oats train from Cedar Rapids, Iowa to Portland, Oregon, and introduces the first ever "trial‑size samples." 1/2 oz. sample boxes of Quaker Oats are delivered to every mailbox in Portland, Oregon.
1891
Two more firsts – the Quaker brand introduces the idea of packaged premiums by inserting chinaware items into boxes of oats, and becomes the first brand to feature a recipe on its box (the recipe was for Oatmeal Bread).
1902
The major Canadian production facility for Quaker Oats is located in Peterborough, Ontario on the shores of the Otonabee River.
1908
Oat Cakes become the first oatmeal cookie to appear on the Quaker® Oats package.
1915
The familiar round Quaker® Oats package is introduced.
1922
Quaker introduces Quaker® Quick Oats, one of the first convenience products.
1961
Life® Cereal is introduced in its original flavour.
1966
Quaker® Instant Oatmeal is introduced.
1970
The first flavoured instant oatmeal is introduced – Maple & Brown Sugar is distributed nationally and Date & Brown Sugar is distributed regionally.
1981
Quaker® introduces the world to Quaker Chewy® granola bars.
1987
Actor Wilford Brimley stars in the advertising campaign, "The Right Thing to Do," which runs for over 5 years.
1995
The Quaker® brand submits a heart health petition to the U.S. Food and Drug Administraton (FDA) for consideration.
1996
The FDA issues a proposal for the first health claim for a specific food – oatmeal for heart health.
1997
The first food‑specific health claim for oatmeal is approved by the FDA. The new heart health claim appears on Quaker® Oatmeal cereals which qualify. The claim reads: "Soluble fibre from oatmeal as part of a low saturated fat, low cholesterol diet, may reduce the risk of heart disease."
2007
The Quaker® brand celebrates its 130‑year anniversary.
2012
The famous Quaker® man (affectionately known as Larry) undergoes a subtle makeover ‑ including getting back in shape by eating right and exercising, trimming his famous coif and revealing more radiant skin from daily oatmeal masks.
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Tea time with our magical friend and a fairytale worthy snack! The unicorn dipps bars from Quaker are available for a limited time only!
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Happy Friday loves! This just in: Abigail is completely smitten with unicorns.
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The weather this last week hasn’t been the greatest for playing outdoors, so we’ve decided to take the fun inside and create our own special moment with a family snuggle in bed!
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If you are happy and you know it.. Take A Break!
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I was lucky enough to get initiated into the Unicorn princess club!
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This weekend we decided to play with everything that was included in the magical box that @QuakerCanada sent us!
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There are two constants in my home; fort building and snacks.
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You know what is magical about this moment? The fact that the kids are sitting still for more than 5 minutes.
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Because LIFE is always better in PAJAMAS with a unicorn headband, we welcome you inside last nights FAM JAM PJ PARTY a la Unicorn Style.
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So if you haven’t caught on yet, Zoë is obsessed with all things unicorn. She had a unicorn themed birthday, loves her unicorn stuffy (will not sleep without her) and she’s even picked out her Halloween costume...a unicorn!
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These two love looking for colourful London doors as much as I do!
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We has a really busy weekend with the kids’ sporting activities and fall closet cleanup.
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A new home, a different school and even a few broken bones - my boys were definitely in need of a little magic!