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Take a look through time at the moments that helped shape the Quaker® name into what it is today

2012 1877


  • 1850

    Ferdinand Schumacher founds German Mills American Cereal Company in Akron, OH. During the same period, John Stuart established the North Star Mills Company in Canada.

  • 1877

    The Quaker brand registers the first trade‑mark for a breakfast cereal. The trade‑mark is registered with the U.S. Patent Office as "a figure of a man in Quaker branded garb." Both former owners, Henry Seymour and William Heston, claim to have selected the Quaker name as a symbol of good quality and honest value.

  • 1881

    Henry Parsons Crowell buys the bankrupt Quaker Mill in Ravenna, OH, and its most important asset – the brand name Quaker.

  • 1882

    Crowell launches the first national magazine advertising program for a breakfast cereal.

  • 1890

    The American Cereal Company runs a special all‑Quaker Oats train from Cedar Rapids, Iowa to Portland, Oregon, and introduces the first ever "trial‑size samples." 1/2 oz. sample boxes of Quaker Oats are delivered to every mailbox in Portland, Oregon.

  • 1891

    Two more firsts – the Quaker brand introduces the idea of packaged premiums by inserting chinaware items into boxes of oats, and becomes the first brand to feature a recipe on its box (the recipe was for Oatmeal Bread).

  • 1902

    The major Canadian production facility for Quaker Oats is located in Peterborough, Ontario on the shores of the Otonabee River.

  • 1908

    Oat Cakes become the first oatmeal cookie to appear on the Quaker® Oats package.

  • 1915

    The familiar round Quaker® Oats package is introduced.

  • 1922

    Quaker introduces Quaker® Quick Oats, one of the first convenience products.

  • 1961

    Life® Cereal is introduced in its original flavour.

  • 1966

    Quaker® Instant Oatmeal is introduced.

  • 1970

    The first flavoured instant oatmeal is introduced – Maple & Brown Sugar is distributed nationally and Date & Brown Sugar is distributed regionally.

  • 1981

    Quaker® introduces the world to Quaker Chewy® granola bars.

  • 1987

    Actor Wilford Brimley stars in the advertising campaign, "The Right Thing to Do," which runs for over 5 years.

  • 1995

    The Quaker® brand submits a heart health petition to the U.S. Food and Drug Administraton (FDA) for consideration.

  • 1996

    The FDA issues a proposal for the first health claim for a specific food – oatmeal for heart health.

  • 1997

    The first food‑specific health claim for oatmeal is approved by the FDA. The new heart health claim appears on Quaker® Oatmeal cereals which qualify. The claim reads: "Soluble fibre from oatmeal as part of a low saturated fat, low cholesterol diet, may reduce the risk of heart disease."

  • 2007

    The Quaker® brand celebrates its 130‑year anniversary.

  • 2012

    The famous Quaker® man (affectionately known as Larry) undergoes a subtle makeover ‑ including getting back in shape by eating right and exercising, trimming his famous coif and revealing more radiant skin from daily oatmeal masks.

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